We develop a new, spectral approach for identifying and estimating average counterfactual outcomes under a low-rank factor model with short panel data and general outcome missingness patterns. Applications include event studies and studies of outcomes of “matches” between agents of two types, e.g. workers and firms, typically conducted under less-flexible Two-Way-Fixed-Effects (TWFE) models of outcomes. Given an infinite population of units and a finite number of outcomes, we show our approach identifies all counterfactual outcome means, including those not estimable by existing methods, if a particular graph constructed based on overlaps in observed outcomes between subpopulations is connected. Our analogous, computationally efficient estimation procedure yields consistent, asymptotically normal estimates of counterfactual outcome means under fixed-\(T\) (number of outcomes), large-\(N\) (sample size) asymptotics. In a semi-synthetic simulation study based on matched employer-employee data, our estimator has lower bias and only slightly higher variance than a TWFE-model-based estimator when estimating average log-wages.

We propose a sensitivity analysis for Synthetic Control (SC) treatment effect estimates to interrogate the assumption that the SC method is well-specified, namely that choosing weights to minimize pre-treatment prediction error yields accurate predictions of counterfactual post-treatment outcomes. Our data-driven procedure recovers the set of treatment effects consistent with the assumption that the misspecification error incurred by the SC method is at most the observable misspecification error incurred when using the SC estimator to predict the outcomes of some control unit. We show that under one definition of misspecification error, our procedure provides a simple, geometric motivation for comparing the estimated treatment effect to the distribution of placebo residuals to assess estimate credibility. When we apply our procedure to several canonical studies that report SC estimates, we broadly confirm the conclusions drawn by the source papers.